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Leaf Shadows

PROJECT DELIVERY · STRATEGIC COMMUNICATION · PROCESS IMPROVEMENT

Turning complexity into clarity and coordinated action.

I work across projects, communication and processes, bringing structure to complex work and connecting the people, priorities and perspectives needed to move it forward.
 

My background spans international retail and B2B tech, with experience across brand and content, cross-functional delivery, stakeholder management and process improvement.

What I bring

01

Structure & delivery

Bringing clarity to complex initiatives and turning priorities into progress.

02

Communication & brand

Making strategy usable, consistent and relevant across teams, markets and touchpoints.

03

Processes & improvement

Finding better ways of working and turning ideas into practical improvements.

Selected work

A few examples of how I’ve approached complex questions across projects, communication, content and processes.

01 · TRACKUNIT · PROCESS & STRATEGY

From capacity question to strategic change
 

A workload review developed into a broader analysis of capacity, workflows and future scalability — creating the evidence behind a new approach to international content delivery.

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02 · SØSTRENE GRENE · BRAND GOVERNANCE

Making a distinctive brand work across markets
 

Building the structures, standards and ways of working that helped preserve a distinctive tone of voice and brand experience as content scaled across international markets.


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03 · TRACKUNIT · AI SEARCH

Exploring how AI changes brand visibility
 

Turning an emerging search challenge into a structured initiative spanning research, content development, subject-matter validation, implementation and measurement.

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04 · SØSTRENE GRENE · CONTENT & AI

Scaling content without losing the brand
 

Exploring how AI-supported workflows could increase content capacity while protecting quality, tone of voice and the distinctive character of the brand.

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How I work

I tend to start by understanding the problem properly, then build the structure that helps people move it forward together.

01

Understand

Get clear on the actual problem, context and constraints before jumping to solutions.

02

Structure

Turn complexity into a clearer picture of priorities, dependencies and next steps.

03

Connect

Bring the right people, perspectives and information together.

04

Move

Translate discussion into decisions, ownership and action.

05

Improve

Look at what worked, what didn’t, and where the process can become stronger.

Leaf Shadows Wall

A little about me

I’ve spent most of my career in roles that sit somewhere between clear job categories.
 

Content led to brand governance. Brand governance led to processes. Processes led to cross-functional projects. And over time, I realised I was repeatedly drawn to the same kind of work: understanding something complex, creating structure around it and helping people move it forward together.
 

I was born in Denmark and grew up across Luxembourg, Belgium and France, which probably explains why international environments have always felt natural to me. I’m curious about how people work, communicate and make decisions across different disciplines and perspectives.
 

What matters most to me is making things clearer and better — not adding structure for its own sake, but creating the overview that helps people make decisions, collaborate and move forward. I like taking responsibility, asking the questions that uncover what is really going on, and turning analysis into something practical.
 

I work best in environments built on trust, openness and collaboration, where there is room to challenge how things are done and improve them together.

WHAT I VALUE

Clarity


Making complexity easier to understand and act on.

Collaboration

Bringing people and perspectives together around a shared direction.

Improvement

Looking for better ways of working rather than simply maintaining what already exists.

Ownership

Taking responsibility for turning questions and analysis into progress.

Speaking & development

Sharing ideas, learning continuously, and growing alongside others. 

GLOBALLINK_NEXT_EMEA_LONDON_WEB READY256.jpg

CONFERENCE SPEAKER

GlobalLink NEXT EMEA

LONDON • 2024

Bringing Stories to Life: 
The Role of Localisation in Retail Branding

Spoke on brand voice, international communication and localisation in retail, sharing practical insights on creating meaningful, consistent brand experiences across markets. 

Selected development

PRINCE2® Foundation

Project management methodology

Generative AI Leader,
Google

AI Strategy and practical application

Team Lead Training

Leadership, motivation and team development

SEO Training, 
s360

Search strategy and optimisation

I'm passionate about staying curious and investing in skills that help me make a bigger impact for the people and brands I work with. 

Get in Touch

If you’d like to discuss a potential role, project, or collaboration, you’re welcome to reach out.

I’m also open to connecting with peers and leaders in operations strategy, digital marketing, project management, localization,
and related fields.

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